Sunday, August 3, 2008

Character building on Hollywood Boulevard

Hollywood is full of wannabes. The nearest most of them will get to fame is Hollywood Boulevard's Walk of Fame, dressed as Superman or Wonder Woman. The characters are a big tourist attraction and are now the subject of a documentary. David Willis went to meet some of them.

Superman logo from a toy
Superman is one of about 80 characters who crowd the boulevard

Superman stubbed out a cigarette and started searching for his keys. Adjusting his blood-red cape, he flashed a final glance at a web camera pointed at Hollywood Boulevard.

It was a hot summer's day and tourists were spilling out of gaily painted buses and flooding the strip.

The superhero descended from his one-bedroomed apartment two stairs at a time, stopping briefly to banter with his Mexican neighbours before striding for the boulevard a block away.

Christopher Dennis was once an unemployed actor working at a hamburger joint across the street.

After several diners told him he looked like Christopher Reeve, he made himself a Superman costume and spent a day posing for pictures on the Walk of Fame.

That was 17 years ago. He earned $600 in tips that day alone and has not worked as a waiter since.

It was not long before Superman was joined by Elvis Presley and Charlie Chaplin, and nearly two decades later, the community that Chris founded has mushroomed to more than 80 characters.

Batmen by the busload

"It's not like it used to be," he lamented, running the gauntlet of a squealing group of school kids, some of whom approached for a high-five: "There's a lot of animosity."

Christian Bale as Batman in "The Dark Knight"
The "real" Batman: Christian Bale in "The Dark Knight"

As word has spread of how lucrative the business has become, one of the most famous streets in the world is now a mecca for out-of-work actors.

Chris says at one point there were 16 Spider-Men (at least one of whom was homeless and living in his car) and Batmen arriving by the busload.

And as competition among this anarchic mix of comic characters has grown increasingly cutthroat, so too has the rivalry and resentment.

The boulevard has seen fist fights and a series of arrests for aggressive pan-handling. Not long ago the police carted away a belligerent Batman after he picked arguments with several tourists who did not tip him.

The caped crusader was charged with disorderly conduct and banned from the boulevard (news of which generated headlines such as "holy handcuffs Robin!") only to attempt a surreptitious return as Minnie Mouse. This promptly resulted in his re-arrest.

Following their dreams

There have been numerous calls to regulate the look-alikes, but so far nothing has come of them.

Image of the first Superman comic, dated 1939
The first issue of the Superman comic was published in 1939

The one thing the members of this motley group share in common is the dream of making it in the movies, ideally playing themselves rather than somebody else.

Yet with people like Chris it is difficult to know where the Man of Steel ends and he begins.

As the door opened to his cramped apartment, I took a step back in amazement. The place was a shrine to Superman, with display cases stuffed with mementos and figurines, comics and props used in the films.

Costumes hung from the ceiling along with a wig once worn by Marlon Brando - so much krypton-crazy paraphernalia it was difficult to find anywhere to sit down.

Chris himself is a dead-ringer for Christopher Reeve - down to the square jaw, steely stare and cowlick - but he harbours the ambition of making it as a leading man even though he currently does not have an agent.

He told me he grew up a troubled kid starved of attention whose only escape was to dream. He is a kid at heart he admitted, a dreamer still in a land of dreams.

Only in America

Back on the boulevard, Chris posed for pictures - as if airborne - one fist in the air.

Elvis (Mike Romeo) and Marilyn Monroe (Dena Morehouse) impersonators on Hollywood Boulevard
Elvis and Marilyn are popular choices among the impersonators

The tourists crowded around, giggling, taking pictures, thrusting dollar bills which he stuffed down the front of his tights.

Later, near the steps to the Kodak Theatre (where the Oscars are held) Chris introduced me to a man in a Muppet suit.

Donn - another out of work actor - is dressed as Elmo, a red monster from the children's TV show Sesame Street.

Through the black mesh which formed Elmo's mouth Donn wheezed and then told me how hot he was.

Yet any suggestion that dressing up in felt and fur carpeting - or for that matter a cape and tights - was somewhat unbecoming for a classically trained actor was met with a firm reminder that "this is America, the land of opportunity, a place where anything can happen and frequently does".

Meanwhile Elvis and Charlie Chaplin (the original look-alikes that is) have since moved to paying gigs in Las Vegas and Palm Springs respectively, leaving Chris alone among the anarchic cast of comic characters that he helped inspire.

Now 41 years of age, he says he has no fear of being type-cast: "Talent will out," he told me. "If you stay true to your dream of making it, it will happen."

As he turned to leave, a Dutch tourist approached gingerly and asked to be held in his arms for a picture. The shutter clicked, the dollar bills changed hands and Superman headed for home

The buzz of internet film teasers


Daniel Craig in Quantum of Solace
The latest Bond trailer created huge interest at the end of June

Last weekend, film director McG stepped off the Terminator Salvation set and screened its teaser trailer at the world's biggest comic book convention in San Diego.

"It felt good to put that footage in front of everybody here. We're only half way through principal photography. So I wanted to make sure we were on the right track," he said.

"And to get that response really galvanised our efforts, made us feel like we were doing the right thing."

McG could have saved on petrol and checked out the audience's response from the comfort of his Winnebago.

The same trailer surfaced on the internet two weeks earlier and had already been discussed and dissected by fans, fuelling a publicity machine on a movie not due to be released for another year.

Obviously film studios aren't missing this trick.

On Wednesday, a minute-and-a-half of Harry Potter and the Half Blood Prince was released online, two days before being shown on cinema screens.

Powerful content

Empire magazine's Olly Richards says he is not surprised by the teen wizard's pulling power.

"People have been asking for months about when it's going to happen," he says.

"So as soon as it does go up, the fans go nuts for it and they tear apart every little part of it. It's become a huge phenomenon immediately looking at trailers online.

Daniel Radcliffe as Harry Potter
The latest Harry Potter screen outing was trailered earlier this week

"It used to be that a trailer was an advert for the film. Now it's an event in itself and as soon as they go online people are clicking on them and discussing them."

Lee Jury is executive marketing director for Disney in the UK. Having worked in the industry for over a decade, he says there has been a definite change in how studios show their wares.

"We have for many years premiered trailers with broadcast partners. It is a great way to promote the fact that a trailer is about to land in cinemas.

"The immediacy and reach of the internet, however, enables studios to reach a global audience simultaneously with this message and for it to proliferate further over time.

"We are using the internet as an increasingly significant broadcast channel," he explains.

Once a trailer is out there, Mr Jury admits the studio loses some of its power.


It used to be that a trailer was an advert for the film. Now it's an event in itself

Olly Richards, Empire magazine

"When they 'go up' with a partner site, it is very difficult to then 'control' the proliferation.

"Planning in advance how and when it is distributed has to be thought out very clearly and strategically."

When the first Quantum of Solace trailer went online, it appeared first on MSN in the UK even before the official James Bond site.

Adam Rubins from online PR company Way To Blue brokered that deal.

He says: "Trailering is probably the most powerful piece of content at a film distribution companies disposal.

"They have to use it cannily. If they have a major high profile movie there is going to be a teaser trailer.

"Further down the line they will tell the story in a pay-off trailer. They then shorten it to get more exposure in the cinemas and that's called a cross-plug trailer."

'Mini-phenomenon'

One trailer that was meant to make its debut before screenings of the latest Indiana Jones film was Brad Pitt's The Curious Case of Benjamin Button, but it materialised on the web in Spanish beforehand.

According to Empire's Olly Richards, it has not done the movie any harm.

"It became a mini-phenomenon," he says. "It was being talked about everywhere. And it has hardly any dialogue - just these beautiful images."

Unfortunately, chat room buzz does not always guarantee a box office hit.

Mr Jury says: "There is no formula to apply. If someone does have one, I for one would love to see it."

Brazil launches Amazon fund

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Brazilian President Luis Inacio Lula da Silva has launched a global fund to protect the Amazon rainforest and combat climate change. Officials will seek donations abroad and aim to raise $21bn (£11bn) by 2021. Wendy Urquhart reports.

In search of the naked strawberry


I decided to pick an easy target for my first foray into plastic-free shopping: fruit and veg.

blog_strw40001.JPGShould be very simple, after all, supermarkets sell plenty of fresh produce loose and market stalls are also an option.

But what seemed straightforward at first was more complicated on closer inspection.
Yes, I was picking up loose carrots and popping them into my trolley but the big box which they were displayed in had a layer of plastic on top.

This doesn't break the rules of my experiment - I'm not trying to cut plastic out of my life entirely, just to not add to my personal plastic mountain - but it did make me wonder where one draws the line with packaging.

Dick Searle, head of the UK Packaging Federation is not surprised that I'm scratching my head: "You may give up plastics in terms of what you buy in the stores, what you don't see of course is how they've got to the stores and a considerable amount of packaging is used to get goods into the stores.

"Even if you buy fresh produce, apples which are loose, they have been packed and then unpacked to be sold."

It's no coincidence that Mr Searle has chosen to highlight apples: an environmental "lifecycle analysis" on selected Marks and Spencer apples in 2003 found that loose fruits created more waste up to the point at which they were sold than a four-pack of apples on a biodegradable tray.

This, says the packaging industry, highlights the difficulties for consumers in trying to discern which products have the least environmental impacts.

Green campaigners, however, say it shows why we should buy locally-produced food where possible, so that food does not need to be transported all over the country - in packaging - before arriving in the shops.

But, back to my shopping list. It is still soft fruit season and our household has been getting through strawberries and raspberries by the punnet-load - the plastic punnet-load.

Could I find the berries in their naked state on the supermarket shelves? Nope. And it was the same story with lettuces, celery and cucumbers (although Co-op does sell an au naturel cucumber).

So I tried the market stall around the corner but once again the strawberries and raspberries were encased in plastic.

Now I understand why this might be - soft fruit is by it's nature, crushable - but plastic punnets are a relatively recent development so what, I asked the stallholder, Alf, did strawberries used to be packed in?

He thought for a while and said: "Cardboard, and we used to do them loose too, by the scoop, they didn't used to get squashed."

"But they were a luxury in those days," his female colleague added, "you had them once a month, not all the time like now".

"Now she's the strawberry queen," chipped in Alf.

Neither knew where I could find a naked strawberry in a shop, however, but it is my mission to find one.

I may have to visit a pick-your-own farm for the first time since childhood.